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課程名稱 |
國際企業經營策略
International Business Strategy |
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開課學期 |
104-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
莊正民 |
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課號 |
IB3008 |
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課程識別碼 |
704 41100 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期一2,3,4(9:10~12:10) |
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上課地點 |
管一402 |
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備註 |
先修科目 : 國際企業管理。
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限：70人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1042IB3008_01 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course is designed to study how multinational enterprises (MNEs) evaluate global business environment, take advantage of country differences, conduct competitive analysis, and formulate strategic actions to gain competitive advantages through worldwide configuration. Managerial issues to be discussed include internationalization strategy, location choice, entry decisions, organization design and control, and HQ-subsidiary relationship. (Taught in Mandarin; 中文授課) |
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課程目標 |
1. Guide participants to analyze global, country and industry environment for business organizations;
2. Familiarize participants with international business strategy and entry decisions through case studies;
3. Conduct a research project on a real business company and practice written and oral communication skills.
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課程要求 |
待補 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
C. Barlett and P. Beamish (2014), Transnational Management: Text, Cases, and Readings in Cross-Border Management, 7th edition, Irwin |
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參考書目 |
待補 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Final Exam |
25% |
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2. |
Presentation and In-Class Discussion |
30% |
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3. |
Case Write-up Assignment |
45% |
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週次 |
日期 |
單元主題 |
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第1週 |
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Overview |
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第2週 |
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Management Education: What business are we in? |
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第3週 |
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Globalization and its Impacts: Is the Earth Flat? |
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第4週 |
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Environmental Challenges to Globalization |
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第5週 |
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Challenges to Industry Globalization |
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第6週 |
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Developing Strategies for Globalization |
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第7週 |
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Entry and Expansion Strategies of MNE's |
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第8週 |
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Organizational Challenges to Globalization |
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第9週 |
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Developing Organizational Capabilities of MNEs |
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第10週 |
05/09 |
Managing Transnational Non-Profit Enterprises |
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第11週 |
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What do Global Managers do? |
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第12週 |
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Management Challenges to MNEs: Country Manager |
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第13週 |
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Evolutionary Development of Subsidiaries in Multinational Enterprises |
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第14週 |
06/06 |
HQ-Subsidiary Relationship in Cross-Border Knowledge Management |
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第16週 |
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Guest Speech |
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第17週 |
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Final Exam |
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